About Project
The Sarinah Mini Online Store was developed as a dedicated e-commerce website for Sarinah Florist, providing customers with a convenient way to browse and purchase floral products online. Rather than serving as Sarinah's primary e-commerce platform, this project focuses specifically on flower arrangements, creating a specialized shopping experience tailored to customers looking for gifts and floral collections for various occasions.
For this project, we built an online store featuring a well-organized product catalog that includes bouquets, flowers in vases, bloom boxes, and flower wreaths. The website was designed to present product information clearly while making it easy for customers to explore collections, compare products, and complete their purchases. Key e-commerce features such as customer accounts, shopping cart functionality, product categories, and promotional sections were implemented to support a smooth online shopping experience.
One of the main challenges was designing a storefront that showcases the visual appeal of floral products without compromising usability. Since purchasing decisions for flower arrangements are highly influenced by presentation, the website emphasizes clean layouts, high-quality product displays, and intuitive navigation. The result is a specialized mini online store that supports Sarinah Florist's digital sales while delivering an elegant and user-friendly shopping experience.
Who is The Client
Sarinah is one of Indonesia's most established retail brands, widely recognized for promoting quality products and supporting Indonesian commerce. For this project, the focus was on Sarinah Florist, a dedicated service offering a curated selection of flower arrangements for celebrations, gifts, congratulatory occasions, and expressions of sympathy.
The mini online store provides customers with an official digital channel to browse floral collections, review product information, and place orders conveniently through the website. By combining a specialized product catalog with a streamlined shopping experience, the platform helps Sarinah Florist extend its services into the digital space while making floral products more accessible to customers.
